Our Team

Who We Are

At Sordin Tech, we are building more than an EPOS system. Our goal is to create a smart business platform for all kinds of businesses — combining operations, marketing, automation, and creative support in one place.

We want business owners to spend less time worrying about fees, fragmented tools, and daily headaches, and more time focusing on growth.

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Biswajith Roy Apu

Co-Founder & Lead Developer
Apu brings together software, print, media, and business experience. Since 2007, through ITWheel LTD, he has worked closely with many business owners, especially restaurant owners, giving him first-hand insight into the real problems businesses face — from high costs and outdated systems to customer retention, delivery, stock, and day-to-day operational pressure.

At Sordin Tech, he is leading the technical vision and helping shape a bigger all-in-one ecosystem where businesses can manage operations, customer relationships, sales growth, and digital presence from one connected platform.
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Mahbub Chowdhury

Co-Founder & Head of Marketing
Mahbub has spent the last 10 years in marketing consultancy, helping well-known brands improve visibility, strengthen positioning, and build customer loyalty. He also founded Invill Media, giving him strong hands-on experience in helping businesses grow in competitive markets.

He has compiled much of his marketing knowledge and practical understanding into the built-in marketing features inside the Sordin Tech EPOS system. His vision is to help businesses automate customer engagement, promotions, repeat sales, and wider automated marketing campaigns with less manual effort.
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Sajib Ahmed

Head of Creatives
Sajib has been working in design and creative development since 2010. He understands how important branding, presentation, and user experience are for modern businesses.

His role is to make sure Sordin Tech looks as strong as it performs — helping businesses present themselves in a modern, professional, and memorable way through thoughtful design, branding, and creative direction.

Why We Built Sordin

After years of watching restaurant owners struggle with fragmented, expensive tools — we decided to fix it.

2007

ITWheel LTD Founded

Apu starts working with small business owners — building websites, print materials and branding. He sees first-hand how restaurant owners struggle with expensive, disconnected systems.

2017

The Problem Becomes Clear

After a decade helping restaurants with web and design, the same complaints keep coming: delivery apps taking 30% commission, EPOS systems locked into contracts, marketing tools that nobody has time to use.

2023

Sordin Tech Is Born

Apu, Mahbub and Sajib join forces to build a single platform that replaces expensive EPOS hardware, commission-hungry delivery apps and disconnected marketing tools — all for a flat monthly fee.

Today

Growing Every Week

Restaurants across the UK use Sordin for EPOS, online ordering, loyalty, marketing automation and analytics. We handle setup, support and updates — so owners can focus on cooking great food.

What We Believe

Zero Commission, Always

Your revenue is yours. We charge a flat monthly fee and never take a cut of your orders.

Built With Owners, Not For Them

Every feature is shaped by real feedback from restaurant owners we work with every day.

Human Support, Always

No chatbots. No ticket queues. WhatsApp us, and a real person replies within an hour.

Ready to Meet Us?

Get in touch and we'll have your restaurant set up within 24 hours.

Get in Touch