How to Take Online Orders Without Paying Commission

Why Are You Still Paying Commission?

Every order through Deliveroo, Just Eat, or Uber Eats costs you 15-35% in commission. For a busy restaurant, that adds up to thousands of pounds every month.

But here's what many restaurant owners don't realise: you can take the same orders through your own website and pay zero commission.

How Direct Ordering Works

1. You get your own branded website — with your logo, colours, menu, and domain name (e.g. spicehouse.co.uk)
2. Customers find you — through Google, social media, flyers, or word of mouth
3. They order and pay online — Stripe handles the payment (1.4% + 20p per transaction, not 25%)
4. You receive the order — on your EPOS, kitchen display, or phone with an audio alert
5. You keep 100% of the revenue — minus the small Stripe fee

What You Need

Setting up direct ordering is easier than you think:

• An ordering platform like Sordin (from £29/month)
• A Stripe account (free to create, takes 5 minutes)
• Your menu (we'll set it up for you)

That's it. No special hardware, no technical skills, no contracts.

But What About Discoverability?

The biggest concern restaurants have is: "But customers find me on Deliveroo." Here's the thing — once a customer has ordered from you, they don't need Deliveroo anymore. You need to:

• Put your website URL on every receipt, flyer, and takeaway bag
• Use QR codes on tables and menus
• Run SMS campaigns to your customer database
• Offer a loyalty programme that only works on your website
• Give a small discount for direct orders (you can afford it without the 25% commission)

Real Example

The Spice House in Birmingham switched to Sordin and moved 70% of their delivery orders to their own website within 3 months. They saved over £28,000 in the first year.

Calculate your savings with our ROI calculator →